So … Gay and Katie Hendricks are kind of a big deal. Best-selling authors of more than 30 books (including the classic Conscious Loving, used as a textbook in graduate courses), trainers of thousands of coaches, and guests on Oprah (naturally).
Plus they’re massively inspiring, refreshingly clear, and a genuine pleasure to work with.
Together, we crafted copy that updated their image and reflected the very best of them: credentials and playfulness, structure and spontaneity, ease and conversion. We also ensured that each page offered value to the reader (instruction and inspiration) even if they never clicked “buy now.”
I’m particularly pleased with their About page. Since they focus on connection, appreciation, and authentic relating, I decided to craft a two-columned section here that gave them a chance to gush about each others’ genius, passion, and quirks. Their community loves it!
